The rise of scooter sharing
Scooter sharing initiated in San Francisco about 5 years ago. The past 2 years has been a tremendous growth. Nowadays there are around 30 cities with scooter sharing schemes and the majority of them are located in Europe. Most of the cities host multiple operators, and this is a clear sign that the market size is big enough, which allows multiple players to be protagonists. The biggest fleets so far are in Berlin, Paris and Barcelona. About half of the European fleet is concentrated in those cities. For instance, in Berlin there are couple of thousands of scooters, as well as in Paris and Barcelona. For the time being, the operators with the largest fleets are COUP, emmy, Cityscoot & eCooltra. Nevertheless, there are also plenty of new ‘’rising stars’’ which have entered the market dynamically, such as goUrban in Vienna, EVO in Oberhausen, etc.